Browsing Category Social Media

Facebook Algorithm Changes 2018


Content Prioritization Based On Interaction.

Facebook is going to begin to prioritize content that gets more engagement. The days of pumping out content just to make content are about to end. Your posts are going to be dropped if they do not have a lot of people commenting, liking, sharing, etc.

The News Feed will now rank content that is being shared and talked about among people and their communities. So that means you are going to have to make content that captures people’s attention for your Brand’s Marketing.

Organic Reach Will Drop.

Organic reach is going to drop for Facebook pages even more now that posts are going to be rated on interaction. The hope is that this will get people more involved with the content that is being shown to them.

Organic reach for Facebook has been on the decline for many years now. You can read about Facebook’s Organic Reach here.

What Content Will Be Seen?

Posts that create interactions and increase engagement will be prioritized over content that is not engaging people. You will see more content from your family and friends. An example would be a family member asking for a recommendation of a local restaurant. Video content that sparks comments and shares will be seen over other videos that are not increasing engagement. News articles and educational posts that also have more likes, comments, and shares will be pushed above other news content that does not have much public interaction.

One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.We built…

Posted by Mark Zuckerberg on Thursday, January 11, 2018

News Feed FYI: Bringing People Closer Together

Posted by Facebook on Thursday, January 11, 2018

Why do you need to have a Business Facebook Page?


Facebook Marketing and the Small Business

As a Facebook Marketing Expert, I  get these questions a lot.

Why does my Business need a Facebook Fan Page?

To Build Consumer Brand Loyalty

A Facebook Page is one of the most cost-effective ways to advertise online and build brand loyalty.

Small businesses actually benefit the most from Facebook Fan Pages because they can target consumers in their local area. Retailers can actually target potential new consumers by also pin-pointing other locations where potential new consumers could be acquired from. New customer acquisition can be tough for a business. Facebook gives you the opportunity to advertise to these local consumers and connect with them on their mobile phones.

A small business offers products and services to a smaller radius of consumers. Facebook gives you access to your local customers for a fraction of the cost that you normally pay with traditional advertising.

What if your Competitors Already Have A Facebook Fan Page?

There is a reason that 30 million businesses have Facebook Fan Pages. Is your business one of them? You will be giving your customers a valuable entry point into your business. Consumer shopping habits have changed and the majority of consumers are now shopping from their mobile phones. Welcome to the Age of Mobile Commerce.


Image Copyright of Suereea Mathews & Agency 333 LLC – Luxury Brand Marketing

Will I Receive any ROI (Return On Investment)?

Here is a great case study that outlines Facebook Fan Page Community Growth leading to an increase in Revenue. Yes you can make money from your Facebook Fan Page.

Clipular (23)

Here is a Brand Case Study for the Retail Jewelry Industry:

Click Here to see the Entire Case Study:

Clipular (22)