Browsing Category Tech Trends

Facebook Algorithm Changes 2018

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Content Prioritization Based On Interaction.

Facebook is going to begin to prioritize content that gets more engagement. The days of pumping out content just to make content are about to end. Your posts are going to be dropped if they do not have a lot of people commenting, liking, sharing, etc.

The News Feed will now rank content that is being shared and talked about among people and their communities. So that means you are going to have to make content that captures people’s attention for your Brand’s Marketing.

Organic Reach Will Drop.

Organic reach is going to drop for Facebook pages even more now that posts are going to be rated on interaction. The hope is that this will get people more involved with the content that is being shown to them.

Organic reach for Facebook has been on the decline for many years now. You can read about Facebook’s Organic Reach here.

What Content Will Be Seen?

Posts that create interactions and increase engagement will be prioritized over content that is not engaging people. You will see more content from your family and friends. An example would be a family member asking for a recommendation of a local restaurant. Video content that sparks comments and shares will be seen over other videos that are not increasing engagement. News articles and educational posts that also have more likes, comments, and shares will be pushed above other news content that does not have much public interaction.

One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.We built…

Posted by Mark Zuckerberg on Thursday, January 11, 2018

News Feed FYI: Bringing People Closer Together

Posted by Facebook on Thursday, January 11, 2018

Google Image Search With Style Tips

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Google Wants Image Search To Become Your Shopping Tool

Google Wants Its Image Search Engine Branded As A Place for You To Shop For Products.

Google Search is now providing “Style Ideas” that are similar to the product that you were originally searching in Images for. It looks like this is going to start by giving Style Tips for Fashion & Lifestyle Products. The ultimate goal is to attract the users who prefer browsing products on search engines like Google from the Images. Of course, this is also a tool to help detour you from visiting websites like Amazon and other Major Shopping Websites. Why leave when you can just be directed to what Google suggests?

I myself have used Google Image Search to shop for items for many years and am very excited to see how this Tool evolves. I love suggested item sections when they actually suggest product items that truly are similar to what I am looking for. It would be great if Google can really have the Style Tips be customized to learn what I really like as a consumer.

Of course, most women who are looking to browse images go to Pinterest for ideas regarding what should be “styled,” with similar Fashion designs and accessories.  With Pinterest you can find an item that you like online, like a designer purse for example, now you can find similar items on Pinterest without ever being on Pinterest’s Website. I love this Chrome extension,  browser tool from Pinterest. This lets you save images that you love online to Pinterest from what you find across the Internet.

 

Facebook Launches Stories

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Facebook is creating a second newsfeed for mobile users. These Photo and Text updates will have more visuals like for instance short video snippets, or photo carousels that are much more visually appealing.

Direct messages is getting a new inbox. It is very similar to some Snapchat Features.

 

Still Thinking About An E-commerce Website?

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shutterstock_121099783

A lot of retailers are still contemplating whether or not to tackle having an E-commerce website. For most retailers, the personal experience that they provide for the customer is why they sell more products in-store. What about a consumer that already trusts your business, but does not have time to come into the store? These are the questions that Retailers are having to ask themselves when confronted with these everyday situations from their own customers.

Here are some stats below to motivate you to start thinking about looking into devising a website strategy that addresses E-commerce.

E-commerce sales are expected to grow to more than $400 billion in the next several years, with Forrester Research estimating $414.0 sales in 2018 and eMarketer estimating $491.5 in 2018.

092614_USeCommerceSales2014-2018_INSIDE

Source: eMarketer, Forrester Research

Click Here To Read The Article

As a business owner you need to take a look at what your website, SERP results and overall online web presence are saying about your business to a potential new customer. Most consumers today are pretty sophisticated when it comes to using mobile devices, researching products online before making a purchase, seeking peer reviews, and shopping online.

Here are some of the most important takeaways about who shops online:

The conventional wisdom is that women drive shopping trends, since they control up to 80% of household spending. However, when it comes to e-commerce, men drive nearly as much spending online in the U.S. as women.

Men are more likely to make purchases on mobile devices. Fifty-seven percent of women made a purchase online in 2013, compared to 52% of men, according to a study conducted by SeeWhy. But 22% of men made a purchase on their smart phones last year, compared to 18% of women.

Millennial, those consumers aged 18 to 34, remain the key age demographic for online commerce, spending more money online in a given year than any other age group. They spend around $2,000 annually on e-commerce. This, despite having lower incomes than older adults.

Boomers and seniors have adopted mobile commerce. One in four mobile shoppers in the U.S. is over the age of 55. That’s about even with their share of the overall U.S. population.

Online shoppers tend to live in households with higher-than-typical incomes. An Experian survey found that 55% of e-commerce shoppers in the U.S. live in households with incomes above $75,000 (40% were in households earning $100,000 and above). The median household income in the U.S. is around $50,000, according to the Census.

Read more: https://goo.gl/5YR20X

So where does this leave you and your business? Well hopefully a little more motivated! You do not have to run out and find a website company that will produce that E-commerce site for you in 90 days. What you should be thinking about it, is “when” you are going to integrate an e-commerce website into your Internet Marketing Strategy.

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Suereea Mathews

Agency 333 – Luxury Brand Marketing
Facebook Marketing Expert
Social Media Network Power Influencer

Suereea Mathews Selected by Facebook for Small Business Education

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Image Courtesy of Facebook: https://fbneworleans.eventfarm.com/event/

Image Courtesy of Facebook: https://fbneworleans.eventfarm.com/event/

Aucoin Hart Jewelers and Suereea Mathews, Co-CEO of Luxury Brand Marketing were chosen by Facebook to be on a Small Business Panel at the Boost Your Business Event. The Boost Your Business Event is officially, sponsored by Facebook and will be held on Tuesday April 5, 2016 from 9:30 a.m. – 12:00 p.m. at the Mercedes-Benz Superdome, 1500 Sugar Bowl Drive New Orleans, LA.

Facebook’s Boost Your Business Event provides businesses around the country with the most up-to-date tools, insights, and best practices for growing your business on Facebook and Instagram. Attendees also have the chance to learn from local business owners during a small business panel discussion, as well as connect with business resources in their community.

Facebook recognized Aucoin Hart Jewelers for their outstanding Social Media Presence and Facebook Fan Page. Aucoin Hart Jewelers is the Premier Jeweler of New Orleans, that has been in business since 1927. A family business operated by the second and third generations of the Aucoin family and joined by a highly skilled staff of nearly 50 top professionals, including Graduate Gemologists, Master Jewelers, award-winning designers, Rolex certified watchmakers and GIA educated sales associates.

Aucoin Hart Jewelers works with Luxury Brand Marketing and Suereea Mathews. Suereea is the Facebook Marketing Expert that has helped to create and execute the Internet Marketing strategy for Aucoin Hart Jewelers. Suereea Mathews has been an Internet Marketer in the Luxury, Fashion and Entertainment Industries for over 15 years.

“Brand Awareness through Relationship Marketing, with the power of Facebook Advertising is an incredible cost effective way to reach consumers,” Suereea Mathews stated.

If you are interested in registering to attend this event, or for more information click here:
https://fbneworleans.eventfarm.com/

To learn more about Aucoin Hart Jewelers click here:
https://www.aucoinhart.com/

To learn more about Luxury Brand Marketing click here:
https://luxurybrand.marketing/

Click To See PRWEB Article:

http://www.prweb.com/releases/2016/04/prweb13309697.htm

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Instagram Reaches 400 Million Users

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Luxury Brand Marketing Instagram News

InstagramNews Announced that it has reached a community of users of 400 million.

The network said,

“Our community has evolved to be even more global, with more than 75 percent living outside of the US. To all the new Instagrammers: welcome! Among the last 100 million to join, more than half live in #Europe and #Asia. The countries that added the most Instagrammers include #Brazil, #Japan and #Indonesia.”

This is great news for Luxury Brands who are looking to expand their consumer reach for Luxury Buyers. What is even more impressive is how quickly the global reach for Instagram has increased in just one year.

Social Networks Growth Comparison

Facebook, the Parent Company of Instagram still by far is the largest and most active Social Network for a business looking to build brand loyalty with Consumers. The amount of users is at 1.5 Billion. Yes you read that right, Billion.

Facebook Stats:

  • 968 million daily active users on average for June 2015
  • 844 million mobile daily active users on average for June 2015
  • 1.49 billion monthly active users as of June 30, 2015
  • 1.31 billion mobile monthly active users as of June 30, 2015
  • Approximately 83.1% of our daily active users are outside the US and Canada

Twitter has been having an identity crisis for quite some time now, especially since they are looking for a permanent CEO. I still think #Twitter is great tool for viral campaigns. There is still so much a business can utilize Twitter for. For instance: customer service, building a local network, consumer-relationship development, etc. I think with some serious focus and a strong leader (CEO), Twitter could really help businesses make an impact online.

Pinterest has just recently hit 100 million users. I also still love #Pinterest and know a lot of Retailers that receive in-store requests from product posts that they posted on Pinterest. Pinterest has a high sales conversion for products with lower end price points.

  • 100 Million Monthly Active Users
  • 42% of online adult women use pinterest
  • 92% of pinterest pins are made by women
  • 83% percent of active users prefer to follow a brand than a notable celebrity
  • 73 percent of active users prefer to follow a beauty brand than a notable makeup artist
  • 70 percent of active users prefer to follow a hair care brand rather than a notable hair stylist

 

INSTAGRAM Statistics Luxury Brand Marketing

Suereea’s Consultant Advice

I am a big fan of “focusing.” I tell my clients that it is best to start with one social network and that would be Facebook. Unless you are already getting sale conversions, or online leads from another social network, then stick with that. Work on one social network at a time and do it well. Once, you feel like it has developed into a brand loyal community, then try another.

The argument then, is always that the content production is so time-consuming, as well as the optimization. You still need to have all of these Social Networks in your online web presence. You can always hire a Brand Manager in-store or an outsourced Internet Marketing Agency, or both.

For My Retail Jewelers: Jewelry performs excellent on Instagram!

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Suereea Mathews

Agency 333 – Luxury Brand Marketing
Facebook Marketing Expert
Social Media Network Power Influencer