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What Happens When Your Agency Won’t Give You Your Google Analytics Account?

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How Do I Obtain Ownership Of My Google Analytics For My Business?

What is Google Analytics?

Google Analytics is a free web analytics service that allows you to analyze data and in-depth details about the consumers that visit your website. Google Analytics allows you to track the data that shows how well your website is performing overall.

Here is some of the data you can analyze from Google Analytics

• Number of visitors to your website

• The consumers Geographic Location

• Keywords and Search Queries used to find your website

• How long visitors stay on your website

• What browser consumers are using

• What type of device they used to view your website

These are just a few examples of what Google Analytics has to offer. This valuable data is a necessity when it comes to measuring the ROI (return on investment) from your website.

So great you need Google Analytics but now you must first learn how to find your Google Analytics code. Just take a deep breath and lets walk through this together.

What email did you use to get access to your Google Analytics?

It should be a Gmail account.

  1. You can login into your Gmail account. This is your email account called Gmail with Google. After you are logged in…
  2. Open a new tab in your browser then type in Google Analytics. You should now be logged into Google Analytics.
  3. While in Google Analytics if you see your website’s name as shown below in the screenshot, then you most likely have access. If you do not see this screen below then you most likely still do not have access.

Your Website Company and or Internet Marketing Agency should have already given you ownership of your Google Analytics by giving you admin access. We will review what admin access looks like below.

What Does Having Admin Access Mean?

Admin Access of your Google Analytics gives you all of the features and top-level administrative access you will need to manage your Google Analytics.

To Learn More About Google Analytics User Permissions Click Here

Luxury Brand Marketing Google Analytics

You should be able to Edit, Collaborate, Analyze And Manage Users with Admin Access to your Google Analytics as shown above on the right-hand side of the screenshot.

PLEASE NOTE: Your Website Company or Agency should create your Google Analytics Account and give you the Google Analytics ID as well.

Where Do I Find My Google Analytics Account ID?

When you, your Agency, or your Website Company create a Google Analytics account in Analytics, that account is given a unique ID. This unique ID is a snippet of JavaScript tracking code that is inserted in the source code for your website or app that sends data to Analytics from your website. 

For example, the unique ID would look something like this: UA-44544043-2 as we used for our example for the Ski Mountain Website. When you login into Google Analytics you should see the screen below. Some parts have been whited out for the security of the account.

If you cannot locate your Google Analytics Account through your gmail account because you do not have admin access, or if you have contacted your previous website company and or Agency and they will not give you access to your Google Analytics UA Id and a copy of your tracking code, then you can contact us at 909-333-6081 and we will help you access your situation and get you the help you need.

All Google Images And Logos Are Copyright to the Google Corporation and Parent Companies.

Google Image Search With Style Tips

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Google Wants Image Search To Become Your Shopping Tool

Google Wants Its Image Search Engine Branded As A Place for You To Shop For Products.

Google Search is now providing “Style Ideas” that are similar to the product that you were originally searching in Images for. It looks like this is going to start by giving Style Tips for Fashion & Lifestyle Products. The ultimate goal is to attract the users who prefer browsing products on search engines like Google from the Images. Of course, this is also a tool to help detour you from visiting websites like Amazon and other Major Shopping Websites. Why leave when you can just be directed to what Google suggests?

I myself have used Google Image Search to shop for items for many years and am very excited to see how this Tool evolves. I love suggested item sections when they actually suggest product items that truly are similar to what I am looking for. It would be great if Google can really have the Style Tips be customized to learn what I really like as a consumer.

Of course, most women who are looking to browse images go to Pinterest for ideas regarding what should be “styled,” with similar Fashion designs and accessories.  With Pinterest you can find an item that you like online, like a designer purse for example, now you can find similar items on Pinterest without ever being on Pinterest’s Website. I love this Chrome extension,  browser tool from Pinterest. This lets you save images that you love online to Pinterest from what you find across the Internet.

 

Pinterest Recipes

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Cooking With Pinterest 

Sometimes it can be hard to come up with meals after a long hard day at work. I often have cook offs on the week-end just to have meals prepared in advance, but sometimes life does not always go the way you plan and you might find yourself in a pinch.

Pinterest is amazing for meal planning. Sometimes your family might not feel like eating a big meal for dinner. If you happen to be on Pinterest, check out all of the amazing recipes that are out there.

Planning A Neighborhood Easter Egg Hunt

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Neighborhood Easter Egg Hunt

Easter was always a favorite Holiday around my house, when I was growing up. My friends and I got to play outside and have neighborhood egg hunts. We would find eggs filled with candy, coins, and small little toys. This holiday was a perfect time to spend time with my friends and family.

When we moved out of State, I felt bad that the boys would not have their family Easter Egg Hunts with our family anymore, so some moms and I in the Neighborhood decided to plan a Neighborhood Easter Egg Hunt. 

Lets Plan Your Neighborhood Easter Egg Hunt

Find The Place For The Egg Hunt – We had quite a few neighbors that offered their yards for the hunt, so that made it easy. In hindsight I think it is best if you keep it in the yards on the same side of street. We had the street blocked off from cars with cones, but some of the kids did not go to the other yards to collect eggs.

Send Out The Neighborhood Invite – We used an Easter Image to create a Neighborhood Easter Egg Hunt Invite Poster .pdf that we shared with the neighbors. The parents went and passed out the .pdf posters invites.

Lets Prepare For Your Neighborhood Easter Egg Hunt

Lets Talk About The Easter Eggs…

We did not have a specific amount of eggs per each child. If you have everyone pitch in plastic eggs and they are pre-stuffed, then the amount should not matter because there will be enough eggs for all of the children and then some. If you have a different variety of eggs’ colors, shapes, designs, and sizes the kids love that even more because it makes “The Easter Bunny,” look more authentic. 😉

If you really need a number, then we had about 200 eggs. We provided snacks and juice boxes for all of the kids. Each parent brought a dish and that worked out great!

Easter Eggs 48 Count From Target

Printed Easter Eggs From Amazon 72 Pack 

Plan Your Games:

We had, “Guess How Many Jelly Beans Are In The Jar?” Here is a link to a lot of fun Easter Games that you could play at your Neighborhood Easter Egg Hunt.

The Moms also planned cookie decorating, which the kids really enjoyed as well. I know a lot of parents do not like Sugary Treats, but I let my boys join in on these treats for the Holidays.

Set up The Day Of – Meet with the other neighbors, family members, and or friends the night before and finish stuffing the eggs. Sending out a text, or email reminder about having your stuffed eggs ready for the the morning is a great way to remind people. On the day of the hunt, meet early to hide the eggs, set up the Decorations, Snacks, Drinks and Games for the Egg Hunt. We live in Florida so we made our Easter Egg Hunt earlier in the day, to beat the heat.

https://www.pinterest.com/suereea/easter/

Let The Fun Begin

• Everyone Arrives. Greet Everyone, introduce your friends, family and neighbors. This is how you build a community that you want to be a part of.

• Lets the kids have the snack and drinks. Set up the games so the kids can get started.

• Have the children get their Easter Egg Baskets Ready. We did tell all of the kids to be nice while hunting for eggs before the Easter Egg Hunt.

Friendly Reminder: Sometimes the older kids want to get all of the eggs and become competitive, which can make it not fun for the younger children. A friendly out loud reminder to the Teenagers to keep it cool, should work. My thoughts on Teenagers participating in Holiday Events is, “Let Them!” You only get to be a kid once, so enjoy it. For those teenagers it may be the last Easter Egg Hunt they get to participate in, as they venture into becoming an adult. 🙁

The parents had the kids gather in a group and then we yelled “On your mark, get set, go!” That is how we started our hunt, but you can start yours off any way that you can. The adults helped the smaller kids get in on the action of finding eggs. You can also set up a specific area for the littler kids to have a hunt as well.

• After the Easter Egg Hunt, we gave out prizes for the guessing how many Jelly Beans were in two different jars. It was nice to have two because it gave the kids a second chance to win again.

• Clean up and head home! We had such a great time!

Most Important: Also the most important thing to remember is to have fun! This could be the start of regular Holiday Neighborhood Events for where you live.

Black Friday Sales Down In-store Online Sales Skyrocket?

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So How Did This Black Friday’s

Preliminary Results, Rate On Performance? 

Consumer

Our Team at Agency 333 Luxury Brand Marketing  has been scoping out all of the Early Statistics on Black Friday and as we suspected, E-commerce Websites & Mobile Commerce have become dominant over brick and mortar retail stores. The early adopters of E-commerce are definitely loving these stats. For our traditional business models, who have yet to integrate internet marketing and social media these statistics might be troubling. Maybe it is time for you to re-evaluate your marketing plan for 2015.

According to the National Retail Federation

“Early holiday promotions, the continued growth of online shopping, and an improving economy changed the way millions of people approached the biggest shopping weekend of the year.  According to NRF’s Thanksgiving Weekend Spending Survey conducted by Prosper Insights & Analytics, 55.1 percent of holiday shoppers were or will be in stores and online over Thanksgiving weekend, down from 58.7 percent last year. Overall shopper traffic from Thanksgiving Day through Sunday, November 30 dropped 5.2 percent from 2013 (133.7 million unique holiday shoppers versus 141.1 million in 2013). Total shopping, including multiple trips by the same shopper, was also down this weekend (233.3 million versus 248.6 million). This is the 11th survey NRF has released in partnership with Prosper.

“A strengthening economy that changes consumers’ reliance on deep discounts, a highly competitive environment, early promotions and the ability to shop 24/7 online all contributed to the shift witnessed this weekend,” said NRF President and CEO Matthew Shay. “We are excited to be witnessing an evolutionary change in holiday shopping by both consumers and retailers, and expect this trend to continue in the years ahead.”

According to the survey the average person who shopped or will shop the holiday weekend will spend $380.95, down 6.4 percent from $407.02 last year. Total spending is expected to reach $50.9 billion, down from last year’s estimated $57.4 billion. Additionally, more than three-quarters (77.2%) say they took advantage of retailers’ online and in-store promotions to buy non-gift items for themselves or their family, similar to last year’s 76.4 percent.

I found the statistic below to be a big wake up call to the Luxury Industry. If you do not have an e-commerce store now, you have officially fallen behind. You may have higher price points and will never close one single sale online, but it is absolutely necessary to have an e-commerce website at this point.

Nearly 42% of holiday shoppers budget spent online

Last Year GE Capital Retail Bank’s second annual Major Purchase Shopper Study has found that a growing number of consumers extensively research and compare prices and financing offers before making major purchases.”

Click Here To Read The Full Article:

https://nrf.com/media/press-releases/early-promotions-online-shopping-and-improving-economy-changing-the-face-of

81% of Consumers Go Online Before Heading out to the store

According to the study, 81% of consumers go online before heading out to the store, up 20% from last year, and spend an average of 79 days gathering information before making a major purchase. While consumers carefully consider before they buy, 41% of random major purchase shoppers say they are more open to making a large purchase than they were a year ago.

What your E-commerce enabled website, will do is help your consumers research your products online before they make the trip out to your store. E-commerce Websites are a big, time commitment and can be costly. So I suggest that you take the time to do your research. The point is to at least feel an urgency and prioritize executing the e-commerce website research. This year for your 2015 Internet Marketing Strategy make sure to have e-commerce in your next 2 year marketing strategy.

Click Here To Read The Full Article:

http://www.retailingtoday.com/article/study-81-research-online-making-big-purchases

Website Audit & Internet Analysis

Having a difficult time figuring all of this Internet Stuff out?

Click Here For A Website Audit & Internet Analysis

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Suereea Mathews

Agency 333 – Luxury Brand Marketing
Facebook Marketing Expert
Social Media Network Power Influencer
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Improving the Pin It button for Chrome

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pinterest (1)

Improving the Pin It button for Chrome

Pinterest is updating the Pin It button for Chrome to make it even easier for people to Pin things they find on the web. Now, when a Pinner browses your website, they’ll see a Pin It button any time they mouse over an image, so they can share it in a few clicks and quickly get back to browsing your website.

The Pin It button not only makes the content on your site more discoverable on Pinterest, it can also lead to more referral traffic! Learn more on our blog.

Video: How Target uses Pinterest to inspire

http://bit.ly/1mwgrln

Listen to Bonnie Gross, VP of digital marketing and loyalty at Target, talk about how the company uses Pinterest to inspire and connect with customers. She shares how Target first developed a content strategy and then added Pinterest tools like the Pin It button and Rich Pins to help their Pins take off.

Watch the video.

(In the mood for more Target? The megastore’s launching Pinner-created party collections soon, and we think they’re pretty neat!) http://bit.ly/1eXUmSO

Source: Pinterest Partner Team