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Speaking At Your Event About Internet Marketing Education


Internet Marketing Education Speaker

Suereea Mathews


Luxury Brand Marketing

About Suereea 

Suereea Mathews is a Facebook marketing expert and social media network power influencer. This year Suereea was asked by Facebook to speak at the Mercedes-Benz Superdome in New Orleans. She represented Aucoin Hart Jewelers as well as Luxury Brand Marketing at the official “Facebook Boost Your Business” event. For the last fifteen years, Suereea has worked with top brands in the jewelry industry. She has helped them to stay relevant within the ever changing internet marketing landscape. Luxury retail brands need to learn how to adapt to technology changes and executing the latest strategies. Suereea has taught many businesses how to be more successful and competitive online. She has vast experience in both B2B, B2C and B2B2C jewelry Internet marketing strategies. Suereea Mathews drastically improves the way businesses make money online.

Facebook Boost Your Business Event

All Photography Copyright of Luxury Brand Marketing & Suereea Mathews

Instagram Reaches 400 Million Users


Luxury Brand Marketing Instagram News

InstagramNews Announced that it has reached a community of users of 400 million.

The network said,

“Our community has evolved to be even more global, with more than 75 percent living outside of the US. To all the new Instagrammers: welcome! Among the last 100 million to join, more than half live in #Europe and #Asia. The countries that added the most Instagrammers include #Brazil, #Japan and #Indonesia.”

This is great news for Luxury Brands who are looking to expand their consumer reach for Luxury Buyers. What is even more impressive is how quickly the global reach for Instagram has increased in just one year.

Social Networks Growth Comparison

Facebook, the Parent Company of Instagram still by far is the largest and most active Social Network for a business looking to build brand loyalty with Consumers. The amount of users is at 1.5 Billion. Yes you read that right, Billion.

Facebook Stats:

  • 968 million daily active users on average for June 2015
  • 844 million mobile daily active users on average for June 2015
  • 1.49 billion monthly active users as of June 30, 2015
  • 1.31 billion mobile monthly active users as of June 30, 2015
  • Approximately 83.1% of our daily active users are outside the US and Canada

Twitter has been having an identity crisis for quite some time now, especially since they are looking for a permanent CEO. I still think #Twitter is great tool for viral campaigns. There is still so much a business can utilize Twitter for. For instance: customer service, building a local network, consumer-relationship development, etc. I think with some serious focus and a strong leader (CEO), Twitter could really help businesses make an impact online.

Pinterest has just recently hit 100 million users. I also still love #Pinterest and know a lot of Retailers that receive in-store requests from product posts that they posted on Pinterest. Pinterest has a high sales conversion for products with lower end price points.

  • 100 Million Monthly Active Users
  • 42% of online adult women use pinterest
  • 92% of pinterest pins are made by women
  • 83% percent of active users prefer to follow a brand than a notable celebrity
  • 73 percent of active users prefer to follow a beauty brand than a notable makeup artist
  • 70 percent of active users prefer to follow a hair care brand rather than a notable hair stylist


INSTAGRAM Statistics Luxury Brand Marketing

Suereea’s Consultant Advice

I am a big fan of “focusing.” I tell my clients that it is best to start with one social network and that would be Facebook. Unless you are already getting sale conversions, or online leads from another social network, then stick with that. Work on one social network at a time and do it well. Once, you feel like it has developed into a brand loyal community, then try another.

The argument then, is always that the content production is so time-consuming, as well as the optimization. You still need to have all of these Social Networks in your online web presence. You can always hire a Brand Manager in-store or an outsourced Internet Marketing Agency, or both.

For My Retail Jewelers: Jewelry performs excellent on Instagram!





Suereea Mathews

Agency 333 – Luxury Brand Marketing
Facebook Marketing Expert
Social Media Network Power Influencer

Why do you need to have a Business Facebook Page?


Facebook Marketing and the Small Business

As a Facebook Marketing Expert, I  get these questions a lot.

Why does my Business need a Facebook Fan Page?

To Build Consumer Brand Loyalty

A Facebook Page is one of the most cost-effective ways to advertise online and build brand loyalty.

Small businesses actually benefit the most from Facebook Fan Pages because they can target consumers in their local area. Retailers can actually target potential new consumers by also pin-pointing other locations where potential new consumers could be acquired from. New customer acquisition can be tough for a business. Facebook gives you the opportunity to advertise to these local consumers and connect with them on their mobile phones.

A small business offers products and services to a smaller radius of consumers. Facebook gives you access to your local customers for a fraction of the cost that you normally pay with traditional advertising.

What if your Competitors Already Have A Facebook Fan Page?

There is a reason that 30 million businesses have Facebook Fan Pages. Is your business one of them? You will be giving your customers a valuable entry point into your business. Consumer shopping habits have changed and the majority of consumers are now shopping from their mobile phones. Welcome to the Age of Mobile Commerce.


Image Copyright of Suereea Mathews & Agency 333 LLC – Luxury Brand Marketing

Will I Receive any ROI (Return On Investment)?

Here is a great case study that outlines Facebook Fan Page Community Growth leading to an increase in Revenue. Yes you can make money from your Facebook Fan Page.


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Here is a Brand Case Study for the Retail Jewelry Industry:

Click Here to see the Entire Case Study: https://www.facebook.com/business/success/verragio

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