The Biggest Cyber Monday Yet!
Are you a Retailer that does not offer Cyber Monday Incentives?
These statistics will change your mind. Cyber Monday is definitely not losing its appeal with consumers. To the contrary, e-commerce sales went up 17% making it the biggest online shopping day that has been seen yet. Most e-commerce stores, decided to continue online sales for the rest of the week as well as through the end of the month.
E-commerce sales on the Monday after Thanksgiving hit $2.04 billion, up 17% compared to a year ago, according to analytics firm comScore, making it the biggest online shopping day ever, and the first to surpass $2 billion in sales. For the full five-day period, sales rose 24%, and e-commerce sales so far are running ahead of forecasts.
“Any notion that Cyber Monday is declining in importance is really unfounded, as it continues to post new historical highs and reflects the ongoing strength of online this holiday season,” said comScore Chairman Emeritus Gian Fulgoni.
The numbers come as a welcome tonic for retailers after the National Retail Federation estimated that sales, both online and in stores, over the Thanksgiving/Black Friday weekend were a bust.
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