Social Media With Luxury Brand Marketing

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Social Media Marketing

Building An Online Community Of Consumers

Luxury Brand Marketing Can Strategize Your Marketing Strategy From Online To In-Store

Our company has vast expertise in Internet & Social Media marketing in the luxury jewelry, luxury accessories, fashion, luxury travel, luxury eye care, as well as other industries. Coupled with the technical execution of Social Media Optimization and Search Engine Optimization helping to build a Brand’s Online Web Presence. We can build the Brand Public Relations with the expertise of Creative Online Marketing Techniques and Strategic Technical Web Design & Development.

Creating Social Content that drives massive Viral Engagement & Brand Community Building.

Still Thinking About An E-commerce Website?

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shutterstock_121099783

A lot of retailers are still contemplating whether or not to tackle having an E-commerce website. For most retailers, the personal experience that they provide for the customer is why they sell more products in-store. What about a consumer that already trusts your business, but does not have time to come into the store? These are the questions that Retailers are having to ask themselves when confronted with these everyday situations from their own customers.

Here are some stats below to motivate you to start thinking about looking into devising a website strategy that addresses E-commerce.

E-commerce sales are expected to grow to more than $400 billion in the next several years, with Forrester Research estimating $414.0 sales in 2018 and eMarketer estimating $491.5 in 2018.

092614_USeCommerceSales2014-2018_INSIDE

Source: eMarketer, Forrester Research

Click Here To Read The Article

As a business owner you need to take a look at what your website, SERP results and overall online web presence are saying about your business to a potential new customer. Most consumers today are pretty sophisticated when it comes to using mobile devices, researching products online before making a purchase, seeking peer reviews, and shopping online.

Here are some of the most important takeaways about who shops online:

The conventional wisdom is that women drive shopping trends, since they control up to 80% of household spending. However, when it comes to e-commerce, men drive nearly as much spending online in the U.S. as women.

Men are more likely to make purchases on mobile devices. Fifty-seven percent of women made a purchase online in 2013, compared to 52% of men, according to a study conducted by SeeWhy. But 22% of men made a purchase on their smart phones last year, compared to 18% of women.

Millennial, those consumers aged 18 to 34, remain the key age demographic for online commerce, spending more money online in a given year than any other age group. They spend around $2,000 annually on e-commerce. This, despite having lower incomes than older adults.

Boomers and seniors have adopted mobile commerce. One in four mobile shoppers in the U.S. is over the age of 55. That’s about even with their share of the overall U.S. population.

Online shoppers tend to live in households with higher-than-typical incomes. An Experian survey found that 55% of e-commerce shoppers in the U.S. live in households with incomes above $75,000 (40% were in households earning $100,000 and above). The median household income in the U.S. is around $50,000, according to the Census.

Read more: https://goo.gl/5YR20X

So where does this leave you and your business? Well hopefully a little more motivated! You do not have to run out and find a website company that will produce that E-commerce site for you in 90 days. What you should be thinking about it, is “when” you are going to integrate an e-commerce website into your Internet Marketing Strategy.

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Suereea Mathews

Agency 333 – Luxury Brand Marketing
Facebook Marketing Expert
Social Media Network Power Influencer

Speaking At Your Event About Internet Marketing Education

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Internet Marketing Education Speaker

Suereea Mathews

Co-CEO

Luxury Brand Marketing

About Suereea 

Suereea Mathews is a Facebook marketing expert and social media network power influencer. This year Suereea was asked by Facebook to speak at the Mercedes-Benz Superdome in New Orleans. She represented Aucoin Hart Jewelers as well as Luxury Brand Marketing at the official “Facebook Boost Your Business” event. For the last fifteen years, Suereea has worked with top brands in the jewelry industry. She has helped them to stay relevant within the ever changing internet marketing landscape. Luxury retail brands need to learn how to adapt to technology changes and executing the latest strategies. Suereea has taught many businesses how to be more successful and competitive online. She has vast experience in both B2B, B2C and B2B2C jewelry Internet marketing strategies. Suereea Mathews drastically improves the way businesses make money online.

Facebook Boost Your Business Event

All Photography Copyright of Luxury Brand Marketing & Suereea Mathews

Pinterest Recipes

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Cooking With Pinterest 

Sometimes it can be hard to come up with meals after a long hard day at work. I often have cook offs on the week-end just to have meals prepared in advance, but sometimes life does not always go the way you plan and you might find yourself in a pinch.

Pinterest is amazing for meal planning. Sometimes your family might not feel like eating a big meal for dinner. If you happen to be on Pinterest, check out all of the amazing recipes that are out there.

Suereea Mathews Selected by Facebook for Small Business Education

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Image Courtesy of Facebook: https://fbneworleans.eventfarm.com/event/

Image Courtesy of Facebook: https://fbneworleans.eventfarm.com/event/

Aucoin Hart Jewelers and Suereea Mathews, Co-CEO of Luxury Brand Marketing were chosen by Facebook to be on a Small Business Panel at the Boost Your Business Event. The Boost Your Business Event is officially, sponsored by Facebook and will be held on Tuesday April 5, 2016 from 9:30 a.m. – 12:00 p.m. at the Mercedes-Benz Superdome, 1500 Sugar Bowl Drive New Orleans, LA.

Facebook’s Boost Your Business Event provides businesses around the country with the most up-to-date tools, insights, and best practices for growing your business on Facebook and Instagram. Attendees also have the chance to learn from local business owners during a small business panel discussion, as well as connect with business resources in their community.

Facebook recognized Aucoin Hart Jewelers for their outstanding Social Media Presence and Facebook Fan Page. Aucoin Hart Jewelers is the Premier Jeweler of New Orleans, that has been in business since 1927. A family business operated by the second and third generations of the Aucoin family and joined by a highly skilled staff of nearly 50 top professionals, including Graduate Gemologists, Master Jewelers, award-winning designers, Rolex certified watchmakers and GIA educated sales associates.

Aucoin Hart Jewelers works with Luxury Brand Marketing and Suereea Mathews. Suereea is the Facebook Marketing Expert that has helped to create and execute the Internet Marketing strategy for Aucoin Hart Jewelers. Suereea Mathews has been an Internet Marketer in the Luxury, Fashion and Entertainment Industries for over 15 years.

“Brand Awareness through Relationship Marketing, with the power of Facebook Advertising is an incredible cost effective way to reach consumers,” Suereea Mathews stated.

If you are interested in registering to attend this event, or for more information click here:
https://fbneworleans.eventfarm.com/

To learn more about Aucoin Hart Jewelers click here:
https://www.aucoinhart.com/

To learn more about Luxury Brand Marketing click here:
https://luxurybrand.marketing/

Click To See PRWEB Article:

http://www.prweb.com/releases/2016/04/prweb13309697.htm

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Crayola Experience

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Crayola Experience

Orlando, Florida

The boys absolutely loved going to the Crayola Experience in Orlando, Florida. There is a lot to do here, but I would have to say the boys absolute favorite, was making their own crayons. The crayon maker even lets you label the crayon whatever you would like.

Favorite Activities:

• Melting the crayons into a mold to create a crayon design was so much fun! They made two sharks and a ring. These crayons also worked well to draw with, just like a regular crayon.

• Melting crayons onto a round disc of paper and watching it splatter to create artwork was definitely a fan favorite.

 

Plan Your Day

Crayola Experience suereea.com Guide

Calendar Of Events

How To Plan Your Visit

Homeschool Groups & Parties

How To Buy Tickets

Where To Eat

Special Offers

FAQ

Contact Orlando Crayola Experience

8001 S. Orange Blossom Trail
Orlando, FL 32809

Phone: 407.757-1700     Email:  orlandoexperience@crayola.com
Website: http://www.crayolaexperience.com/orlando

 

 

 

Instagram Reaches 400 Million Users

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Luxury Brand Marketing Instagram News

InstagramNews Announced that it has reached a community of users of 400 million.

The network said,

“Our community has evolved to be even more global, with more than 75 percent living outside of the US. To all the new Instagrammers: welcome! Among the last 100 million to join, more than half live in #Europe and #Asia. The countries that added the most Instagrammers include #Brazil, #Japan and #Indonesia.”

This is great news for Luxury Brands who are looking to expand their consumer reach for Luxury Buyers. What is even more impressive is how quickly the global reach for Instagram has increased in just one year.

Social Networks Growth Comparison

Facebook, the Parent Company of Instagram still by far is the largest and most active Social Network for a business looking to build brand loyalty with Consumers. The amount of users is at 1.5 Billion. Yes you read that right, Billion.

Facebook Stats:

  • 968 million daily active users on average for June 2015
  • 844 million mobile daily active users on average for June 2015
  • 1.49 billion monthly active users as of June 30, 2015
  • 1.31 billion mobile monthly active users as of June 30, 2015
  • Approximately 83.1% of our daily active users are outside the US and Canada

Twitter has been having an identity crisis for quite some time now, especially since they are looking for a permanent CEO. I still think #Twitter is great tool for viral campaigns. There is still so much a business can utilize Twitter for. For instance: customer service, building a local network, consumer-relationship development, etc. I think with some serious focus and a strong leader (CEO), Twitter could really help businesses make an impact online.

Pinterest has just recently hit 100 million users. I also still love #Pinterest and know a lot of Retailers that receive in-store requests from product posts that they posted on Pinterest. Pinterest has a high sales conversion for products with lower end price points.

  • 100 Million Monthly Active Users
  • 42% of online adult women use pinterest
  • 92% of pinterest pins are made by women
  • 83% percent of active users prefer to follow a brand than a notable celebrity
  • 73 percent of active users prefer to follow a beauty brand than a notable makeup artist
  • 70 percent of active users prefer to follow a hair care brand rather than a notable hair stylist

 

INSTAGRAM Statistics Luxury Brand Marketing

Suereea’s Consultant Advice

I am a big fan of “focusing.” I tell my clients that it is best to start with one social network and that would be Facebook. Unless you are already getting sale conversions, or online leads from another social network, then stick with that. Work on one social network at a time and do it well. Once, you feel like it has developed into a brand loyal community, then try another.

The argument then, is always that the content production is so time-consuming, as well as the optimization. You still need to have all of these Social Networks in your online web presence. You can always hire a Brand Manager in-store or an outsourced Internet Marketing Agency, or both.

For My Retail Jewelers: Jewelry performs excellent on Instagram!

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Suereea Mathews

Agency 333 – Luxury Brand Marketing
Facebook Marketing Expert
Social Media Network Power Influencer

Maker Faire Orlando

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MakerFaireOrlando

Maker Faire in Orlando, Florida is located at the Central Florida Fairgrounds. It’s an event where people show what they are making and share what they are learning. We had some friends that attended this event in years past. Now that my youngest son, was a little bit older, we thought that this was the perfect year to attend.

We started the morning off with a LEGO Workshop by iBrick Academy. The focus was on LEGO Education, which is a series our family is very excited about. It does have a common core curriculum, which many parents have different thoughts on. LEGO is a very big part of our life, so we are going to try the Story Starter Curriculum Pack. During the Workshop, they boys worked on math problems. They really enjoyed it! As a lot of Moms’ with boys understand, you will try anything to keep them excited about learning as they get older.

Here is one of iBrick Academy’s Creations.

iBrickAcademy

 

The Robots were amazing. They came in all different shapes, sizes and colors. My boys love Robots! We have some really cool Maker Projects that we are going to start working on this year. This one is my favorite because they are all so cute!


IMG_3519 (1)

Each floor has Makers that are exhibiting. So there is a lot to see and activities to participate in. Here is a great video, check it out.

 

This is a once a year event, every Fall. So you have plenty of time to prepare for your trip to Maker Faire Orlando.

Get Tickets

Directions

Google maps link to Central Florida Fairgrounds on Hwy 50 (West Colonial Drive), minutes West of I-4.

 

Planning A Neighborhood Easter Egg Hunt

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Neighborhood Easter Egg Hunt

Easter was always a favorite Holiday around my house, when I was growing up. My friends and I got to play outside and have neighborhood egg hunts. We would find eggs filled with candy, coins, and small little toys. This holiday was a perfect time to spend time with my friends and family.

When we moved out of State, I felt bad that the boys would not have their family Easter Egg Hunts with our family anymore, so some moms and I in the Neighborhood decided to plan a Neighborhood Easter Egg Hunt. 

Lets Plan Your Neighborhood Easter Egg Hunt

Find The Place For The Egg Hunt – We had quite a few neighbors that offered their yards for the hunt, so that made it easy. In hindsight I think it is best if you keep it in the yards on the same side of street. We had the street blocked off from cars with cones, but some of the kids did not go to the other yards to collect eggs.

Send Out The Neighborhood Invite – We used an Easter Image to create a Neighborhood Easter Egg Hunt Invite Poster .pdf that we shared with the neighbors. The parents went and passed out the .pdf posters invites.

Lets Prepare For Your Neighborhood Easter Egg Hunt

Lets Talk About The Easter Eggs…

We did not have a specific amount of eggs per each child. If you have everyone pitch in plastic eggs and they are pre-stuffed, then the amount should not matter because there will be enough eggs for all of the children and then some. If you have a different variety of eggs’ colors, shapes, designs, and sizes the kids love that even more because it makes “The Easter Bunny,” look more authentic. 😉

If you really need a number, then we had about 200 eggs. We provided snacks and juice boxes for all of the kids. Each parent brought a dish and that worked out great!

Easter Eggs 48 Count From Target

Printed Easter Eggs From Amazon 72 Pack 

Plan Your Games:

We had, “Guess How Many Jelly Beans Are In The Jar?” Here is a link to a lot of fun Easter Games that you could play at your Neighborhood Easter Egg Hunt.

The Moms also planned cookie decorating, which the kids really enjoyed as well. I know a lot of parents do not like Sugary Treats, but I let my boys join in on these treats for the Holidays.

Set up The Day Of – Meet with the other neighbors, family members, and or friends the night before and finish stuffing the eggs. Sending out a text, or email reminder about having your stuffed eggs ready for the the morning is a great way to remind people. On the day of the hunt, meet early to hide the eggs, set up the Decorations, Snacks, Drinks and Games for the Egg Hunt. We live in Florida so we made our Easter Egg Hunt earlier in the day, to beat the heat.

https://www.pinterest.com/suereea/easter/

Let The Fun Begin

• Everyone Arrives. Greet Everyone, introduce your friends, family and neighbors. This is how you build a community that you want to be a part of.

• Lets the kids have the snack and drinks. Set up the games so the kids can get started.

• Have the children get their Easter Egg Baskets Ready. We did tell all of the kids to be nice while hunting for eggs before the Easter Egg Hunt.

Friendly Reminder: Sometimes the older kids want to get all of the eggs and become competitive, which can make it not fun for the younger children. A friendly out loud reminder to the Teenagers to keep it cool, should work. My thoughts on Teenagers participating in Holiday Events is, “Let Them!” You only get to be a kid once, so enjoy it. For those teenagers it may be the last Easter Egg Hunt they get to participate in, as they venture into becoming an adult. 🙁

The parents had the kids gather in a group and then we yelled “On your mark, get set, go!” That is how we started our hunt, but you can start yours off any way that you can. The adults helped the smaller kids get in on the action of finding eggs. You can also set up a specific area for the littler kids to have a hunt as well.

• After the Easter Egg Hunt, we gave out prizes for the guessing how many Jelly Beans were in two different jars. It was nice to have two because it gave the kids a second chance to win again.

• Clean up and head home! We had such a great time!

Most Important: Also the most important thing to remember is to have fun! This could be the start of regular Holiday Neighborhood Events for where you live.

Forget Cyber Monday Try Cyber Week And Even Cyber Month

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The Biggest Cyber Monday Yet!

Are you a Retailer that does not offer Cyber Monday Incentives? 

These statistics will change your mind. Cyber Monday is definitely not losing its appeal with consumers. To the contrary, e-commerce sales went up 17% making it the biggest online shopping day that has been seen yet. Most e-commerce stores, decided to continue online sales for the rest of the week as well as through the end of the month.

E-commerce sales on the Monday after Thanksgiving hit $2.04 billion, up 17% compared to a year ago, according to analytics firm comScore, making it the biggest online shopping day ever, and the first to surpass $2 billion in sales. For the full five-day period, sales rose 24%, and e-commerce sales so far are running ahead of forecasts.

“Any notion that Cyber Monday is declining in importance is really unfounded, as it continues to post new historical highs and reflects the ongoing strength of online this holiday season,” said comScore Chairman Emeritus Gian Fulgoni.

The numbers come as a welcome tonic for retailers after the National Retail Federation estimated that sales, both online and in stores, over the Thanksgiving/Black Friday weekend were a bust.

http://fortune.com/2014/12/02/cyber-monday-sales-pass-2-billion/

Black Friday Sales Down In-store Online Sales Skyrocket? Have you read the article Black Friday Sales Down In-store Online Sales Skyrocket? The statistics in these articles are a great way to help you plan your 2015 Internet Marketing Strategy for the 2015 Holiday Season. It is never to early, or even to late to start making this plan. Need some help to get started? Click the blue link below. Agency 333 Luxury Brand Marketing is here to help your business.

Website Audit & Internet Analysis

Having a difficult time figuring all of this Internet Stuff out?

Click Here For A Website Audit & Internet Analysis

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Suereea Mathews

Agency 333 – Luxury Brand Marketing
Facebook Marketing Expert
Social Media Network Power Influencer